MTbank New Halva

Halva is one of the most recognisable credit cards on the market in Belarus. MTBank refreshed the product: new design, new energy. What was missing was a bright launch video. The result was a high-impact video that not only supported the relaunch but also delivered impressive click-through performance.

Encouraged by the success of the first video, the client returned with a larger request. For the second wave, we adapted the original video into a more product-focused version: same energy, same visual language, with a new emphasis.